Dogecoin (DOGE) rival Floki Inu (FLOKI) has started what it calls an “aggressive” marketing campaign in London, plastering ads all over the city’s train stations and famous red buses.
Floki Inu announced the new campaign in a blog post on Sunday, noting that the “people’s cryptocurrency” will be advertised on the sides of 100 buses and 203 posters in the city’s subway stations starting Monday.
#FLOKI’s new radical London campaign kicks off Monday, April 25th. $FLOKI will appear in:
– 100 buses traverse the streets of London. – 203 strategic layouts throughout the London Underground.
These ads will be viewed tens of millions of times!
Get ready for the shock! pic.twitter.com/hBanvs8eu2
— FLOKI (@RealFlokiInu) April 24, 2022
The new campaign for memecoin follows a similar marketing blitz in late 2021 that sparked a stir from London MP Sian Berry, who sought to ban all cryptocurrency advertising on the city’s rail and bus network.
FLOKI’s last event featured writing “Missed Doge? Get FLOKI.” In November, Berry posted a tweet comparing cryptocurrencies to gambling, adding that public services should not advertise “risky” schemes.
Like the gambling ads we finally got the mayor to remove, our public service should never be used to advertise these unregulated and risky schemes to Londoners. I asked for a ban in July and I’m still working on it.
— Sian Berry (@sianberry) November 14, 2021
The campaign received so much negative attention that the UK’s Advertising and Standards Authority (ASA) intervened, banning the ad in a March 2 ruling because it “exploited consumers’ concerns about missing out.” fears, downplaying investments in cryptocurrencies and exploiting consumers’ inexperience.”
Related: UK Politician Says Crypto Is ‘Not an Investment’
However, Sabre, the pseudonymous name of Floki Inu’s marketing director, emphasized in the announcement that the team has no intention of resigning despite resistance from regulators:
“In a sense, the second London campaign is a bigger victory for Floki and the crypto industry as a whole than the first, as our team has been fighting to educate the public about our groundbreaking project. right.”
“There are those who want us to be banned outright here, and the anti-crypto agenda continues to grow denser through smear campaigns and misinformation. Regardless, the Floki team will always be on our side,” they added.
In early January, the ASA went ahead with a series of bans on crypto companies advertising in the UK. The regulator stopped two ads from Crypto.com that promoted the ease of buying bitcoin and earning rewards because they didn’t explain the risks of the investment.
In mid-December 2021, six cryptocurrency companies were banned from advertising by the ASA for “taking advantage of consumer inexperience” and failing to demonstrate the risks of crypto investments.