KPMG, one of the Big Four accounting firms in Canada and the US, announced the opening of its first Metaverse Collaboration Centre to help its staff and clients seek growth opportunities in the digital age.
KPMG is entering Metaverse with a new collaboration hub that will connect employees, clients and others via Web3. The company made a $30 million collective investment this year in the Web3 experience, of which the metaverse center is the “iconic work.”
According to a report from Fortune on Tuesday, the center will focus on education, collaborations, training, events and workshops, with KPMG US corporate innovation leader Cliff Justice claiming it is currently being used for such things, but KPMG intends to hire people to build it and expand it over time.
The company’s long-term goal is to study other potential metaverse use cases, such as healthcare, consumer, retail, media and financial services.
Global spending on #metaverse could reach $5 trillion by 2030 ❗ #eCommerce and #VirtualAdvertising are expected to be the main revenue generators in this space.
What do you think❓
Read the full @McKinsey report on @Cointelegraph https://t.co/zrakjjxoja https://t.co/zrakjjxoja pic.twitter.com/yfwDFHyAkw
– Related agencies. (@RelevanceHouse) June 28, 2022
Laura Newinski, Vice Chairman and Chief Operating Officer, KPMG US said:
“The Metaverse is a market opportunity, a way to re-engage talent and connect people across the globe through new collaborative experiences.”
The two companies will continue to explore possibilities in crypto and Web 3.0, co-create new tools and solutions that provide critical insights, launch immersive learning and development platforms, recruit talent to contribute knowledge, and help navigate the changing convergence of physical and digital World, among other things, as part of its innovation strategy.
Related: Yahoo launches Metaverse campaign for restricted Hong Kong residents
The COVID-19 pandemic has sparked interest in the metaverse. As more people work and go to school online, there is a growing desire to make internet connections more lifelike. JPMorgan Chase, one of the largest U.S. banks, published a paper earlier this year suggesting that Metaverse technology is a “trillion dollar opportunity” and established its own virtual headquarters in Decentraland (MANA) Metaverse, thus making headlines.